Brand, content and digital marketing for fintech
I turn business priorities into marketing that reaches the right people and supports commercial growth.
12 years in financial services8 in senior marketing leadership
Digital Brand & Experience Audit
An independent second opinion for your marketing team.
A senior review of your website messaging, sign-up journey, ads, customer reviews and competitor positioning.
I assess the work against CAC, conversion and revenue goals, then deliver a ranked action plan of what to fix first.
Services
Brand Strategy & Positioning
Decide what you stand for, and say it in one line.
Learn more →- Start with an audit
Digital Brand Experience & Conversion
Fix where visitors drop out before they sign up.
Learn more → Content-to-Conversion Strategy
Copy that helps turn visitors into customers.
Learn more →Fractional Marketing Leadership
Connect brand, acquisition, content and customer experience into one coherent marketing direction.
Learn more →Executive Communications
Positioning and content that make your leaders' expertise visible.
Learn more →- For senior leaders
Leadership Development
One-to-one leadership development sessions for senior leaders.
Learn more →
About me
I don’t stop at the obvious answer.
I’m an independent brand and marketing consultant with 12 years of experience in financial services, including eight in senior leadership.
I’ve built brands and marketing teams, led rebrands and taken websites and market launches from the first brief to launch. I’m drawn to the work that requires figuring things out, questioning assumptions and finding a better way forward.
Before fintech, I spent ten years working in psychotherapy and mental health. That experience shapes how I approach marketing: understanding how people interpret messages, what earns their trust and what gets in the way of a decision.
Today, I work with fintech businesses on brand strategy, communications strategy, digital experiences and campaigns, combining commercial thinking with a hands on approach to getting things done.